Named after the katabatic winds in the Strait of Magellan, Willywaw symbolizes earth, water, and sky - a triskele connecting all living things in motion.

Willywaw was founded by Ashley Van Etten and combines her curiosity for the natural world with her love of art. She believes beautiful, well-made, and functional designs enrich life by connecting us to nature.

Ashley is an illustrator with a background in clothing design. She lives in Rhode Island with her husband/photographer, Joe Beckham, and their two dogs, Juneau and Takhoma.

Our studio is open to the public, please refer to Store Info for seasonal hours. 


Willywaw, a maker film by Sky Sabin Productions from Ashley Van Etten on Vimeo.